Persuasive writing, also known as the argument essay, utilizes logic and reason to show that one idea is more legitimate than another idea. It attempts to persuade a reader to adopt a certain point of view or to take a particular action. The argument must always use sound reasoning and solid evidence by stating facts, giving logical reasons, using examples, and quoting experts.

When planning a persuasive essay, follow these steps:

1. Choose your position. Which side of the issue or problem are you going to write about, and what solution will you offer? Know the purpose of your essay.
2. Analyze your audience. Decide if your audience agrees with you, is neutral, or disagrees with your position.
3. Research your topic. A persuasive essay must provide specific and convincing evidence. Often it is necessary to go beyond your own knowledge and experience. You might need to go to the library or interview people who are experts on your topic.
4. Structure your essay. Figure out what evidence you will include and in what order you will present the evidence. Remember to consider your purpose, your audience, and you topic.

The following criteria are essential to produce an effective argument:

• Be well informed about your topic. To add to your knowledge of a topic, read thoroughly about it, using legitimate sources. Take notes.
• Test your thesis. Your thesis, i.e., argument, must have two sides. It must be debatable. If you can write down a thesis statement directly opposing your own, you will ensure that your own argument is debatable.
• Disprove the opposing argument. Understand the opposite viewpoint of your position and then counter it by providing contrasting evidence or by finding mistakes and inconsistencies in the logic of the opposing argument.
• Support your position with evidence. Remember that your evidence must appeal to reason.

The success of your persuasive essay depends 90% on the correctly chosen topic. It means that first of all your persuasive essay topic should be absorbing for your readers. The advice below will direct your ideas into the right course while deciding on a persuasive essay topic.

The topic should cover the issue of current importance

It must be a controversial point

Never choose a topic that is hard (impossible) to prove

Don’t stick to the rare subject, as you will find difficulty in finding the evidence and relevant material.

You should have a clear idea of the point you are going to support. What contribution will you make by your persuasive essay? Thinking about the topic, consider the possible solutions you can suggest in your conclusion.

The persuasive essay has the same structure as other essays. (Introduction, body, conclusion). As the introduction contains the first words reader is going to see, you should capture the reader's attention from the first lines. Every introduction has a thesis statement, which is framework of your essay. Thesis sentence explains the purpose of your writing. The body is the spirit of the essay. The first thing in creating a successful body paragraph is writing its topic sentence. Topic sentence acquaints the reader with the main point of the section and represents the next argument.

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